Campbell Rinker - Marketing Research for Alumni Groups



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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.

When it comes to the dynamics of the relationship between alumni and their alma mater, Campbell Rinker has it covered. We have helped some of the most respected institutions in America learn and leverage key insights about their alumni and their donors.

Campbell Rinker knows how to discern the attitudes that drive alumni behavior – what to ask, when to ask it, and how to ask it. And we interpret the results with methods that have made Fortune 1000 companies into Fortune 100 companies. Insights like these can make your bottom line shine.

So come to Campbell Rinker. We’d be honored to bring our insight and the experience of our executive staff to bear on your institution’s goals.

For more information, or to request a free quote, please CONTACT US.

Case Study

Campbell Rinker conducted a study for a prestigious Midwestern university comprised of five focus groups (three live and two online), depth interviews, and an 18-minute telephone survey of 1000 alumni, including active, lapsed and prospective donors. The data collected through the quantitative research was used for extensive constituent modeling, resulting in affinity-based segments to support the institution’s marketing, communications and alumni relations programs.