Campbell Rinker has provided market research services to publishers and specifically the publications that serve nonprofits for many years. This study capitalizes on that experience, bringing you together with other such publications so you may benefit from the cost-savings and robust information provided by shared-cost research.

This study is a subscriber survey and more.  If a minimum number of publications join in, Campbell Rinker will provide aggregate data on peer publications.  Compare and contrast this data with ratings from your own subscribers for insights that are unavailable anywhere else.

One of the main benefits of this project is that, unlike most shared-cost research, this study is highly customizable. Half of the survey is standardized, so that the data is comparable between companies. The other half of the survey is open to whatever line of questioning you'd like to pursue. Campbell Rinker staff will work with you to formulate appropriate and effective questions to meet your organization's specific needs.

This report delivers...

Awareness of different publications
Attitudes toward specific publications
Utilization of content (customized to your publication(s))
Utilization of value-added publication services (such as different online tools)
Strengths & weaknesses of publications
Subscriber preferences for content and delivery
Analysis of trends in content and delivery

The resulting report provides you further understanding of your subscribers' changing satisfaction, behavior, preferences, perceptions, and demographics. A report filled with relevant, actionable intelligence can help every publisher during these tough times.

We handle all of the work. We invite your subscribers via email, provide a great prize drawing for respondents, analyze the data, and provide a comprehensive yet easy-to-read report.

We'd love to have you on board for this important study! For more information please CONTACT US.

A downloadable brochure of the above information that you can share with others is HERE.