This report provides critical data for successful fundraising. The report focuses on donors to charities that provide domestic human and social services.

The comprehensive report includes information on…

	The total number of charities that donors to human services charities give to
	How much donors give to these types of charities, compared to other types of charities and as a percent of their total giving
	The types of communication that prompted households to donate in 2007
	The popularity of the different ways to donate (online, through the mail, etc.)
	How donors prefer to be contacted
	Donor opinions on how well human services charities are doing
	Characteristics of charities that have the greatest influence on giving
	Donor identified reasons for why they give
	Changes in levels of giving between 2007 and 2008
	Likelihood of donors having a will, trust, or estate plan that includes a charitable contribution
	Likelihood that donors volunteer their time
	Likelihood that donors make non-cash gifts
	Likelihood that donating households are making regular, ongoing donations to a charity
	Likelihood that donors want a more active roll with the charities they support
	Name awareness figures for different human services charities
	Donor financial support for specific major human services charities
	Detailed donor perceptions of specific major human services charities
	Donor satisfaction levels for specific major human services charities
	The human services charities that are donor favorites
	Likelihood that donors will make future financial gifts to specific human services charities
	Donor likelihood to recommend specific major human services charities
	Donor opinions on whether they feel their community receives sufficient support and services from charities
	Donor opinions on whether they feel that their local charities receive enough financial support
	Donor opinions on the direction of the US economy for 2008
	The effects of different economic circumstances on giving (fluctuations in the stock market and home values, for example)
	Demographic information, including… Age Gender Marital status Children in the home Primary race or ethnicity Location of residency Internet usage and connection speeds Conservative, liberal, or moderate Religious affiliation Household income Education level Employment status

The report is the result of a nationwide survey of over 3,300 American donors, 1,595 of which gave to human services organizations.

DonorPulse Human Services can serve as an efficient and cost-effective tool in any fundraiser’s toolbox. We're sure that you’ll be able to benefit from this report!

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