The 2013 Homeschool Market Report is Campbell Rinker’s most current, most comprehensive study to date of the preferences, perceptions, and habits of U.S. homeschoolers nationwide. The Homeschool Market Report can help guide the strategy of many areas of homeschool-related businesses, including marketing, sales, and product development.

Report topics include…

• Name awareness for the most popular homeschool publishers
• Likelihood to recommend individual homeschool products
• Technology adoption rates (e.g., smartphones, tablets, etc.)
• Usage data for social media sites
• Popularity data for homeschooling websites
• Data on recent changes in demographics, preferences, practices, and purchase behavior among home schooling families
• Curriculum satisfaction and importance for attributes such as…
  • Ease of preparation and use
  • Necessary teacher supervision
  • Affordability
  • Student engagement
  • Includes all necessary materials
  • Usable with multiple age ranges
  • Re-usability
  • Appropriately integrates faith content
  • Customer service / support
  • Plus many more!

Report Details

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