This 95 page report provides critical data for successful fundraising. This, our fourth edition of the DonorPulse Health & Hospital report, has been greatly expanded to include…

	The total number of charities that health, medical, and hospital charity donors give to
	How much donors give to these types of charities, compared to other types of charities and as a percent of their total giving
	The types of communication that prompted households to donate in 2007
	The popularity of the different ways to donate (online, through the mail, etc.)
	How donors prefer to be contacted
	Donor opinions on how good of a job health, medical, and hospital charities are doing, and whether nonprofits doing medical research have accomplished enough in recent years
	Characteristics of charities that have the greatest influence on giving
	Donor identified reasons for why they give
	Changes in levels of giving between 2007 and 2008
	Likelihood of donors having a will, trust, or estate plan that includes a charitable contribution
	Likelihood that donors volunteer their time
	Likelihood that donors make non-cash gifts
	Likelihood that donating households are making regular, ongoing donations to a charity
	Likelihood that donors want a more active roll with the charities they support
	Name awareness figures for major health, medical, and hospital charities
	Donor financial support for specific major charities and hospitals
	Detailed donor perceptions of specific major charities and hospitals
	Donor satisfaction levels for specific major charities and hospitals
	The health, medical, and hospital charities that are donor favorites
	Likelihood that donors will make future financial gifts to specific charities
	Donor likelihood to recommend specific major charities and hospitals
	Donor opinions on the direction of the US economy for 2008
	The effects of different economic circumstances on giving (fluctuations in the stock market and home values, for example)
	Results for health and medical charities presented separately from hospital charities/foundations, wherever possible
	Demographic information, including… Age Gender Marital status Children in the home Primary race or ethnicity Location of residency Internet usage and connection speeds Conservative, liberal, or moderate Religious affiliation Household income Education level Employment status

The report is the result of a nationwide survey of over 3,300 American donors, over 800 of which gave to hospitals and/or health/medical charities. William C. McGinly, President/CEO of the Association for Healthcare Philanthropy, has provided a thoughtful introduction to the report.

DonorPulse Health & Hospital can serve as an efficient and cost-effective tool in any fundraiser’s toolbox. We're sure that you’ll be able to benefit from this report!

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