This report provides critical data for successful fundraising. The report focuses on donors to...

• Colleges and universities, including scholarship funds
• Vocational schools
• Elementary and high schools, including PTA organizations
• Adult education programs
• Child education programs

Results are primarily presented in three groups- 1) colleges and universities, 2) Elementary and high schools, and 3) Education programs and vocational schools. This comprehensive report includes information on…

	The total number of charities and institutions that donors give to
	How much donors give to these types of charities and institutions, compared to other types and as a percent of their total giving
	The types of communication that prompted households to donate in 2007
	The popularity of the different ways to donate (online, through the mail, etc.)
	How donors prefer to be contacted
	Donor opinions on how well such charities and institutions are doing
	Characteristics of charities and institutions that have the greatest influence on giving
	Donor identified reasons for why they give
	Future philanthropic plans for donors to educational charities and institutions
	Details on the influence of past institution attendance, both directly and through family members
	Changes in levels of giving between 2007 and 2008
	Likelihood of donors having a will, trust, or estate plan that includes a charitable contribution
	Likelihood that donors volunteer their time
	Likelihood that donors make non-cash gifts
	Likelihood that donating households are making regular, ongoing donations to a charity or institution
	Likelihood that donors want a more active roll with the charities and institutions they support
	Donor opinions on the direction of the US economy for 2008
	The effects of different economic circumstances on giving (fluctuations in the stock market and home values, for example)
	Demographic information, including… Age Gender Marital status Children in the home Primary race or ethnicity Location of residency Internet usage and connection speeds Conservative, liberal, or moderate Religious affiliation Household income Education level Employment status

The report is the result of a nationwide survey of over 3,300 American donors, of which 1,045 gave to educational institutions and charities.

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