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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.


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This one-of-a-kind report is based on Campbell Rinker's latest research study on the software and online solutions used by U.S. nonprofits to manage their fundraising, donors, and members.

The report contains in-depth information to help your company improve its marketing, sales, and products.

Topics of the report include…

  • Name awareness for solutions marketwide
  • Adoption rates and preferences for Internet-based solutions
  • Customers' likelihood to recommend the products they use
  • How often and in what ways users interact with these types of products
  • Pricing data
  • Future plans for upgrading or switching solutions
  • Satisfaction and importance ratings based on over 30 product attributes
  • Analysis on the gaps between the importance users place on product attributes and their satisfaction with those attributes
  • Length of time using product
  • Number of records on file
  • Number of product users
  • Purchase authority details
  • Level of trust for external sources of information
  • Detailed demographics and organization information, such as job title and size of technology budget


We also offer reports on several other types of software and online solutions. >>>more



DonorPulse Health Data for Nonprofits/Charities