This 60 page report provides critical data for fundraisers. The report focuses on the differences between donors of different generations. The report looks at four separate groups...

• Builders and Pre-Builders/Depression/Pre-war
• Boomers
• Generation X
• Generation Y

The report includes information about…

	The total number of charities that each generation gives to
	How much each generation gives to charities, by charitable sector
	The types of communication that prompts each generation to donate
	The popularity of the different ways to donate (online, through the mail, etc.) with each generation
	How each generation prefers to be contacted
	Opinions from each generation on how good of a job charities are doing
	Characteristics of charities that have the greatest influence on giving for each generation
	Donor identified reasons for why they give, by generation
	Likelihood of donors in each generation having a will, trust, or estate plan that includes a charitable contribution
	Likelihood that donors in each generation volunteer their time
	Likelihood that donors in each generation make non-cash gifts
	Likelihood that donors in each generation are making regular, ongoing donations to a charity
	Likelihood that donors in each generation will want to play a more active roll with the charities they support
	Donor opinions on the direction of the US economy, by generation
	The effects of different economic circumstances on giving (fluctuations in the stock market and home values, for example), by generation
	Demographic information for donors in each generation, including… Internet usage and connection speeds Conservative, liberal, or moderate Religious affiliation Household income Education level Gender Marital status Children in the home Primary race or ethnicity Location of residency Employment status
	And more!

The report is the result of a nationwide survey of over 3,300 American donors. DonorPulse Generations can serve as an efficient and cost-effective tool in any fundraiser’s toolbox. We're sure that you’ll benefit greatly from this report!

Single and multiple report pricing is provided below. You may order online or CONTACT US to request an invoice or further information. Invoiced orders can be paid by check or credit card. If you order multiple reports online we will contact you to discuss the details, such as the specific reports that you are interested in.

To view the other DonorPulse reports, CLICK HERE.