Competitive intelligence & customer data specifically for publishers of Sunday School and VBS curricula.

The report is based on an extensive survey of churches across the country. The survey is conducted every two years. Hundreds of customers from across the U.S. take the survey, resulting in data that is accurate and actionable.

This study’s results can help many areas of your business, including…

	Marketing
	Sales
	Strategic Planning
	Product Development

The report covers many topics including...

	A wealth of purchase data- pricing, preferences, sources, frequency, etc.
	How much churches spent on curricula in 2010, and how much they plan to spend in 2011
	Specific reasons why churches are increasing/decreasing curriculum budgets
	Hard numbers on the percentages of the market that have heard of individual products (both aided and unaided)
	Brand loyalty – in general and for individual publishers
	Customer satisfaction with, and importance placed on, over twenty curricula features such as… Craft and game ideas Multimedia components Price Quality of instructional materials Quality of music Quality of the customer service provided Teacher training resources Theme Variety of activities Visual appeal
	Gap analysis (feature importance vs. satisfaction) to help publishers identify market opportunities
	Reasons why churches switch publishers
	Acceptance of every major bible translation
	Popularity of different formats/structures for Sunday School
	Popularity of alternatives to buying new VBS packages annually
	Demographics such as title, denomination, church income, etc.

A report excerpt is available for download HERE.

For more information or to purchase the report, please CONTACT US.