Unique survey intelligence and product satisfaction data, just for publishers of Sunday school and VBS curriculum.

The report is based on an extensive survey of Christian educators who use Sunday School and Vacation Bible School curricula. The survey is conducted every two years. Hundreds of customers from across the country take the survey, resulting in data that is accurate and actionable.

This report delivers...

	A wealth of data on spending, preferences, and habits regarding curriculum purchases
	How much churches spent on curricula last year, and how much they plan to spend next year
	Aided and unaided name awareness figures for every major product and publisher in the market
	Brand loyalty – in general and for individual products and publishers
	Reasons for product discontinuation
	Customer satisfaction with and importance placed on twenty curricula features, such as… Craft and game ideas Multimedia components Price Quality of instructional materials Quality of music Quality of the customer service provided Teacher training resources Theme Variety of activities Visual appeal
	Gap analysis (feature importance vs. satisfaction) to help publishers identify market opportunities
	The popularity of different alternatives churches use instead of buying VBS packages annually
	Demographic and psychographic traits of purchase influencers, and other relevant data on churches

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