Unique survey intelligence and product satisfaction data, just for publishers of Sunday school and VBS curriculum.

The report is based on an extensive survey of Christian educators who use Sunday School and Vacation Bible School curricula. The survey is conducted every two years. Hundreds of customers from across the country take the survey, resulting in data that is accurate and actionable.

This report delivers.

A wealth of first-hand data on spending, preferences and habits regarding curriculum purchases

Aided and unaided name awareness figures for every major product and publisher in the market

Brand loyalty - in general and for individual products

Causes of product discontinuation

Customer satisfaction with and importance placed on twenty curricula features, such as.

Craft and game ideas
Multimedia components
Price
Quality of instructional materials
Quality of music
Quality of the customer service provided
Teacher training resources
Theme
Variety of activities
Visual appeal

Gap analysis (feature importance vs. satisfaction) to help publishers identify market opportunities

Data on the alternatives churches use instead of buying VBS packages annually

Demographic and psychographic traits of purchase influencers and relevant church data

For excerpts from the 2006 edition of this report, please DOWNLOAD THIS FILE (pdf format).

Two copies of the report are included with purchase, but additional copies can be selected below. Additional copies are for internal use only, and cannot be resold or distributed outside of your organization.

For more information or alternative ordering methods, please CONTACT US.