This report provides critical data for successful fundraising. The report focuses on donors to charities that focus on...

• Environmental protection and preservation
• Animal rights, protection, and training

The comprehensive report includes information on…

	The total number of charities that donors to animal and environmental charities give to
	How much donors give to these types of charities, compared to other types of charities and as a percent of their total giving
	The types of communication that prompted households to donate in 2007
	The popularity of the different ways to donate (online, through the mail, etc.)
	How donors prefer to be contacted
	Donor opinions on how well animal and environmental charities are doing
	Characteristics of charities that have the greatest influence on giving
	Donor identified reasons for why they give
	Changes in levels of giving between 2007 and 2008
	Likelihood of donors having a will, trust, or estate plan that includes a charitable contribution
	Likelihood that donors volunteer their time
	Likelihood that donors make non-cash gifts
	Likelihood that donating households are making regular, ongoing donations to a charity
	Likelihood that donors want a more active roll with the charities they support
	Name awareness figures for animal and environmental charities
	Donor financial support for specific major animal and environmental charities
	Detailed donor perceptions of specific major animal and environmental charities
	Donor satisfaction levels for specific major animal and environmental charities
	The animal and environmental charities that are donor favorites
	Likelihood that donors will make future financial gifts to specific animal and environmental charities
	Donor likelihood to recommend specific major animal and environmental charities
	Donor opinions on the direction of the US economy for 2008
	The effects of different economic circumstances on giving (fluctuations in the stock market and home values, for example)
	Demographic information, including… Age Gender Marital status Children in the home Primary race or ethnicity Location of residency Internet usage and connection speeds Conservative, liberal, or moderate Religious affiliation Household income Education level Employment status

The report is the result of a nationwide survey of over 3,300 American donors, over 800 of which gave to animal charities, and over 550 of which gave to environmental charities.

DonorPulse Animals & Environment can serve as an efficient and cost-effective tool in any fundraiser’s toolbox. We're sure that you’ll be able to benefit from this report!

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