This report provides critical data for successful fundraising. The report focuses on donors to...

• Art museums
• Other museums, such as natural history and children’s
• Musical organizations such as symphonies and opera
• Historical societies
• Cultural centers
• Libraries
• Public broadcasting and programming

The comprehensive report includes information on…

	How much donors give to these types of charities, compared to other types of charities and as a percent of their total giving
	The total number of such organizations that the average donor gives to
	The types of communication that prompted households to donate in 2007
	The popularity of the different ways to donate (online, through the mail, etc.)
	How donors prefer to be contacted
	Donor opinions on how well such organizations are doing
	Organizational characteristics that have the greatest influence on giving
	Donor identified reasons for why they give
	Changes in levels of giving between 2007 and 2008
	Likelihood of donors having a will, trust, or estate plan that includes a charitable contribution
	Likelihood that donors volunteer their time
	Likelihood that donors make non-cash gifts
	Likelihood that donating households are making regular, ongoing donations to an arts/cultural organization
	Likelihood that donors want to play a more active roll with the charities they support
	Name awareness figures for major organizations
	Donor financial support for specific major organizations
	Detailed donor perceptions of specific major organizations
	Donor satisfaction levels for specific major organizations
	The organizations that are donor favorites
	Likelihood that donors will make future financial gifts to specific major organizations
	Donor likelihood to recommend specific major organizations
	Donor opinions on the direction of the US economy for 2008
	The effects of different economic circumstances on giving (fluctuations in the stock market and home values, for example)
	Demographic information, including… Age Gender Marital status Children in the home Primary race or ethnicity Location of residency Internet usage and connection speeds Conservative, liberal, or moderate Religious affiliation Household income Education level Employment status

The report is the result of a nationwide survey of over 3,300 American donors, over 800 of which gave to arts and cultural organizations.

DonorPulse Arts & Culture can serve as an efficient and cost-effective tool in any fundraiser’s toolbox. We're sure that you’ll be able to benefit from this report!

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