Dirk Rinker, President

Campbell Rinker started in 1991 through the vision of its founder, nonprofit research pioneer Bruce Campbell.  Initially providing only data analysis and donor lifetime value forecasting, Campbell Research soon grew to offer research services such as surveys, focus groups and personal interviews to its list of services.  During his tenure, Bruce became a sought-after speaker, authored Listening to Your Donors from Jossey Bass, and emerged as a respected authority on donor behavior.  Dirk Rinker joined the firm as a vice president in early 1999, after 16 years as a fundraising and direct marketing analyst with firms such as Russ Reid Company. 

Together with a team of dedicated researchers, Bruce and Dirk continued to build the firm’s reputation for high-quality, actionable research.  The firm maintained its focus on customized research projects and data analyses, and applied several analysis techniques common to the for-profit world to new and fresh purpose in the nonprofit sector.  In 2002, the firm conducted the first of thousands interviews among donors and others leading to “syndicated” research reports – on donor values, donor software satisfaction and more.  

Late in 2003, Dirk took over as president of the firm and Campbell Rinker was born under the careful tutelage of Chairman Bruce. Gradually, the company began assisting not only nonprofits but also firms that serve nonprofits such as software publishers and agencies, associations, government entities, and tourism bureaus.  Now, after aiding hundreds of well-known organizations, Campbell Rinker is poised to enter a new phase as it launches online research services dedicated to advancing the practice of donor relations.  

With headquarters in sunny Valencia, California and field offices in California’s central coast and near Boston, MA, Campbell Rinker has the reach to provide personalized service to clients.  The firm is a member of the prestigious Council of American Survey Research Organizations and the Market Research Association, and is one of a select few research firms in the United States that specialize in marketing research for nonprofits.  

The firm brings core values to each project it delivers:  A deep knowledge of what nonprofits care about.  Recommendations driven by years of research experience.  A passion for knowing why donors give and keep giving.  Findings interpreted with care and precision.  Usable, concrete results. And a heart for nonprofits that never fails.

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