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Differences
Noted in Median Household Income by Nonprofit Sector
At a median household income slightly over $101,000,
education donors rank higher in household income than
any other nonprofit sector studied by Campbell Rinker.
Donors to health and hospital charities appear at the
other end of the scale, with a median household income
of $46,600.
The national median household income for donors emerges
as $54,100. Besides education donors, donors to arts
organizations (performing arts, museums and gardens)
also post a median household income level higher than
the national median, at $97,300.
Also studied were donors to international relief and
development organizations, who posted a median household
income of $50,600, and donors to faith-based organizations
who came in slightly lower at $48,200.
All nonprofit sectors studied post median household
income figures higher than the US median household
income of $42,200.
The findings
provide perspective on how nonprofits in varying
sectors may be served by tailoring their
message to better communicate with donors of different
levels of affluence, lifestyles and sensibilities.
The results were compiled using data from 45 recent
studies conducted by Campbell Rinker representing
about 13,000 respondents.
CLICK
HERE to view a graph relevant to the results.
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What
Nonprofits Value in a Fund Raising Consultant
This month,
Campbell Rinker announced the results of its 2003
Fundraising Consulting Firm Survey. Over
750 nonprofit staff members responded, representing
a wide-range of NPO’s, both in terms of focus
and size. The survey details their interactions as
clients with over 50 direct marketing and general fundraising
consulting firms. Over 20 of these firms were rated
by five or more persons, enabling Campbell Rinker
to compile detailed results for each firm.
Among other
issues, the survey asked respondents to rate the
importance of 15 characteristics of direct
marketing and fundraising firms, as well as their satisfaction
with their current vendor on these same characteristics.
Based on a seven-point rating scale, the key characteristics
nonprofits consider important in a general fundraising
consulting firm are ethics (6.8), understanding client
needs (6.7), and fundraising planning and strategy
(6.6). Clients of direct marketing firms provided slightly
different answers, saying that understanding the client’s
needs (6.8), ethics (6.7), agency’s ability to
control costs (6.4), and client service (6.4) are most
important.
On average,
clients of both general fundraising and direct marketing
firms are most satisfied with the
ethics their current firm exhibits, their firm’s
longevity, experience and/or reputation, and their
understanding of client needs.
The survey also revealed that about half of the nonprofits
review their fundraising and/or direct marketing vendor
annually, with another quarter reviewing their vendor
every other year.
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