Author: Jennifer Spencer
First things first, what is an intercept survey? An intercept survey, sometimes referred to as a mall intercept survey or an intercept interview, is a one-on-one, impromptu survey done on location. Interviewers “intercept” people asking them to participate in the study.
Intercept surveys can be an efficient and effective method for collecting data.
Intercepts are generally performed in one of three ways: 1) A trained interviewer asks participants questions listed on a PDA and logs their responses electronically. 2) Participants are invited to kiosks where their responses are recorded via paper survey or at a terminal. 3) Participants fill out paper questionnaires on the spot.
With several surveying options available (i.e. telephone, Internet, mail, etc.), you may be wondering when it’s best to use intercept surveys. Here are some factors to consider in your decision…
For the past three years, Campbell Rinker has partnered with the Santa Fe International Folk Art Market to conduct intercept surveys during its two-day annual event. Each year Campbell Rinker updates the survey to include any new questions the Market would like answered, programs the survey on to PDAs, and ships them to the Market a week before the event. Trained volunteers collect data throughout the two-day event from different locations, mainly the entrance and the exit.
The visitor information collected includes attendance figures, impressions and favorability ratings for the Market, advertising recall, visitor accommodations and other items to help the Market gauge the diverse streams of revenue they've generated for the local community. These intercept studies have demonstrated the popularity and financial viability of the event, and helped the Market increase its budget that is provided by the city development board.
Campbell Rinker is proud to introduce the publication of the 2008 International edition of our DonorPulse report series. This report summarizes the findings of our Great American Donor Survey that are specific to donors to International charities, including charities that offer assistance such as disaster relief, poverty relief, education, or child sponsorship, and also student/cultural exchange organizations.
Surveying was conducted by phone and Internet. Of the 3,312 donors we surveyed, 739 (22%) had donated to an International charity.
A few of the many key findings in this report include…
The comprehensive 80 page report can be ordered from our web site. >>>visit here
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