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by
Bruce Campbell
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What do your
donors need?
How
can you win their support?
For
the nonprofit seeking to improve programs and
increase fundraising, this book provides a step-by-step
guide to listening to the needs of your donors
through effective survey research. Bruce Campbell
draws from over fifteen years of professional
experience and real-life examples to provide many
of the research tools that a nonprofit needs.
He explains how to design questionnaires, select
sample populations, create focus groups, analyze
survey results, and much more.
Throughout
the book, there are tables, action steps, and
sample questionnaires to help tailor your donor
research to the organization's mission and goals.
With the right approach, your nonprofit can not
only build donor relations but also expand its
resources. Listening to your Donors is an essential
tool for nonprofit executives involved with fundraising,
communications, marketing, or public relations.
Books ordered directly from Campbell Rinker are signed
by Bruce Campbell.
For more information or alternative ordering methods, please CONTACT US.
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