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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.

Tourism Industry Power Survey

This turnkey web survey reveals page after page of crucial facts about past and potential visitors to your area. This empowers you to make more confident and effective advertising and marketing decisions.

To conduct this survey, we map out your inquirer data to identify likely visitor populations. Then we survey the populations to help you understand them better. This process delivers powerful insights because it is so broad in scope.

You can choose how many tourists respond to the customized 10-minute Internet survey, though we suggest a minimum of 300 respondents.

We conduct Tourism Power Surveys year-round. The best part is that you simply answer a few questions and we do the rest! This is an exceptionally cost-efficient solution.

The Tourism Power Survey is designed to…

  • Deliver findings on name awareness and perception of your area
  • Inform you as to how visitors make travel decisions
  • Provide demographic information on all visitors and prospective visitors
  • Identify favorite getaway destinations relevant to your area
  • Assess visitor knowledge about your area
  • Measure habits, expenditures, and behaviors of the tourists visiting your area

Our service includes the following features…

  • The use of professional, proven research instruments
  • Consultations throughout the course of the project
  • Web-hosting, survey programming, sample selection, respondent incentives, and data conversion charges included
  • Geographical mapping of areas from which inquirers and visitors travel
  • An electronic raw data file and statistical analysis, including frequencies and cross-tabulations to provide comparison between key sub-groups (e.g., gender and other demographics)
  • A PowerPoint report suitable for boardroom presentation, featuring a bullet point executive summary, graphical results, marketing analysis, and recommended next steps


For more information please CONTACT US.