The Tourism Conversion Survey consists of a 10-minute phone survey among 400 respondents. The resulting report provides a wealth of key data about information inquirers and visitors, helping you fine-tune your appeal and measure their monetary value.
The final Survey report is a polished, professional document filled with supporting charts and graphs – approximately 50 pages in all. In addition to your custom report, you’ll receive a book of detailed statistical findings.
The Tourism Conversion Study will tell you…
- What percentage of inquirers actually visited your area — your "conversion rate"
- The reasons inquirers give for visiting your area
- How much money they spend during their visit
- Where and how long they stayed in the area
- How many times they visit before and after inquiring
- What activities the visitors engaged in when they visited
- An estimate of the financial value of your converted visitors
- An estimate of how much each inquiry is worth to your organization
- How the information the inquirers received from your organization impacted their decision to visit
- The likelihood for visitors to return to your area
- The likelihood for visitors to recommend your area
- The value of inquiries resulting from your advertising in various media outlets
- Media consumption among inquirers
To download a sample report (with questionnaire) CLICK HERE.
For more information please CONTACT US. |
