The Tourism Inquirer Profile Survey consists of a 10-minute phone survey among 400 respondents. The resulting report provides a wealth of key data about visitors and those that request information from your organization, helping you fine-tune your appeals and measure their monetary value.

The final survey report is a polished, professional document filled with supporting charts and graphs – approximately 50 pages in all. In addition to your custom report, you’ll also receive a set of detailed statistical findings.

This study will tell you…

• What percentage of inquirers actually visited your area — your "conversion rate"
• The reasons inquirers give for visiting your area
• How much money they spend during their visit
• Where and how long they stayed in the area
• How many times they visit before and after inquiring
• What activities the visitors engaged in when they visited
• An estimate of the financial value of your converted visitors
• An estimate of how much each inquiry is worth to your organization
• How the information the inquirers received from your organization impacted their decision to visit
• The likelihood for visitors to return to your area
• The likelihood for visitors to recommend your area
• The value of inquiries resulting from your advertising in various media outlets
• Media consumption among inquirers
  

To download a sample report (with questionnaire) CLICK HERE.

For more information please CONTACT US.