|
Your nonprofit might be thinking of conducting periodic research to measure opinions, perceptions or benchmarks among your vital audiences. Yet, many development professionals are hesitant to send multiple survey invitations to their sponsors, donors, members or alumni.
Enter the research panel. Campbell Rinker has experience in recruiting and managing opt-in panels of our clients' constituents who agree in advance to provide their opinion to the organization.
This arrangement is mutually beneficial. It benefits the donor because they feel that they are helping the organization beyond their financial gifts, fulfilling a critical nonprofit service quality factor. It benefits your organization because you receive solid information, you don’t need to ask donors who are unwilling to respond to research, and your research costs go down over time.
Campbell Rinker establishes a panel by recruiting donors, members, sponsors, visitors, alumni, customers, or prospect lists to opt into an exclusive research group. We collect their name, e-mail and phone number if they agree, and add them to the panel. In the process, we can also add other identifying information supplied by your organization, or provided by the donors themselves as part of an initial survey of their interests and preferences.
Our firm then manages this panel for your organization in our secure databases, inviting them to participate in subsequent research. Research projects that are implemented using your panels may be conducted by phone or online, in person, singly or in groups, as dictated by the future information needs at your organization. Campbell Rinker closely tracks the involvement of panel members to reduce the problem of respondent fatigue. And we can work with you to refresh your panel regularly with new panel members.
Our professional research team also stands ready to help your organization create and implement an effective research plan using your panel.
Inquire here about this simple, hassle-free way of reaching and learning from your constituents.
Case Study
One client recently came to Campbell Rinker with interest in our firm conducting a donor retention audit. We advised they ask donors to join a research panel as part of their phone and online survey. As a result, they were able to add the names of 3,400 willing respondents to a list of prospective research participants.
In the space of two short months, twice the client realized they needed donors and pledgers to weigh in on the content and messages in their appeals. This follow-up research was unforeseen, but in little over a week Campbell Rinker was able to write, program, and report on the data that was collected. This is a fraction of the time usually required for such a project.
The research panel had made this possible.
Furthermore, on both occasions the panel delivered over a 10% response by e-mail, two or three times the expected response. Because systems were pre-established and they did not require exhaustive reporting, the client was able to keep research costs to a minimum.
In the process, the panel was able to deliver extraordinary fundraising intelligence and save the client thousands of dollars in research costs, not to mention the costs and time saved by not testing multiple direct mail packages. |
|
|
