You just thanked your most recent donor. What did they think of the experience? Were they satisfied or dissatisfied with their experience and your response? Why? How loyal are they? Will they tell others about their passion for your organization? Will they recommend that their friends give as well? How likely are they to give again? What systems must you improve - and by how much must you improve them - in order to keep them giving?

The answers to these questions are recognized as vital factors in your organization's success.

Campbell Rinker now offers a donor feedback survey designed specifically for organizations that rely on mass fundraising. We call it our DashTrack System. This simple solution is affordable, requires almost no effort on your part, and provides the direct donor feedback you need to build donor satisfaction and loyalty for long-term retention and growth.

Through your regular thank-you letters, newsletters and other communications, the DashTrack System provides data to reveal operational strengths and lifts donor loyalty, affinity, and satisfaction over time.

How it Works Via Email

Campbell Rinker has created an online solution from the ground up that is efficient and easy to use. Visit Here for more information.

How it Works Via Mail

Campbell Rinker prints and delivers personalized business-reply survey materials to you in your preferred format. Your organization sends the survey to donors at specific points in the donor relationship. Your donors may either complete the survey and mail it back to Campbell Rinker, or take the survey online. If you like, you may add your own customized questions to the web survey.

We enter the data from the mail responses and add the data to the web results.

You simply go online - anytime, anywhere - to see your results on our secure interface. Using these robust online tools, you can easily summarize, graph, and cross-tabulate your results.

You may even order polished printed reports and advanced data analysis from Campbell Rinker, for in-depth, precise, independent, and reputable management presentations.

Dozens of other steps are involved, but that's the best part. Campbell Rinker takes care of them all. We design and print the donor survey inserts and envelopes. We program and host the online survey. We input the data from postcard responses. We manage all the tasks that make high-quality donor satisfaction research a headache for any nonprofit.

DashTrack System Benefits

• An ongoing survey of donor attitudes

• Two-minute questionnaire written and tested by Adrian Sargeant and Campbell Rinker

• Validated to identify 80% of donors who will renew

• Improve response and reduce cost through respondent scoring

• Costs just a few dollars per respondent

• Nonprofits can order other aggregate reports to improve donor communications as needed and measure donor satisfaction over time

• Requires little time from your organization, Campbell Rinker manages all aspects of the system

• Survey itself builds value for the Nonprofit in donor perceptions

DashTrack System Features

• Customized and flexible

• Seamless, enterprise solution that fits into your existing order fulfillment process

• Real-time 24/7/365 anywhere access to results via the Web

• Scores for donor satisfaction, loyalty and delight

• Likelihood to renew, recommend and tell others about their experience

• Comparisons to industry benchmarks, when available

• Demographic results

• Techniques consistent with state-of-the-art customer satisfaction methods

• Review and compare results over time to chart gains in satisfaction, favorability and likelihood to give again, or to assess the difference in donor satisfaction due to changes in renewal strategy

• Immediately discover, follow up and fix donor satisfaction issues to build retention and loyalty

• Gain insight into on how your donors rate your competition through the extended online version of the survey

• Ask custom questions in the online version of the survey

• Obtain ad-hoc reports like DASHcube, Campbell Rinker's proprietary and powerful donor needs analysis

• Obtain the raw data collected from the survey for internal analysis

• Add customized graphics to one of many survey formats, and purchase only the supplies you need, such as thank-you receipt envelopes, blow-in survey cards or lift-note sheets

• Low cost per-response

• Campbell Rinker's reputation for ethics, integrity and quality - plus the credibility of having your donor satisfaction scores validated by an independent research firm

To download a sample DashLight Executive Report for a thorough overview of DashTrack results, CLICK HERE.

To download a sample DashCube Report that provides a donor needs analysis, CLICK HERE.

For articles published by Campbell Rinker on donor delight, CLICK HERE.

For a relevant article dealing with managing donor defection, CLICK HERE.

For more on fundraising research, CLICK HERE.

For more information please CONTACT US.